Your competitors are showing up. You're not.
Here's what's happening every day you're not running Google Ads.
They're searching right now.
Every day, people in your area search for exactly what you offer. If you're not on Google, that job goes to whoever is.
Your phone isn't ringing consistently.
Word of mouth dries up. Referrals are unpredictable. Without a paid traffic system, your lead flow is out of your control.
You're leaving money on the table.
High-intent searchers are the most likely to hire and pay. These are the leads your competitors are collecting while you wait.
You can't scale what you can't control.
A consistent, trackable lead source is the foundation of a growing business. Without it, growth is luck — not a system.
We build and manage Google Ads campaigns designed to put your business in front of people actively searching for your service.
And we stay in it with you — talking every step of the way, learning what's happening on the tools, and changing the ads to match. You're getting a partner who works at this daily, not an agency that switches it on and disappears.
Let's Talk →From campaign build to consistent calls — here's the process.
We Learn Your Business
We find out what jobs you want more of, which areas you work in, and what your competitors are doing.
We Build the Campaign
Keywords, ad copy, bidding strategy, and conversion tracking — all set up properly from day one.
We Launch and Monitor
Your ads go live and we watch performance daily, cutting what wastes money and scaling what works.
You Get Calls and Enquiries
Real people searching for your service, calling your number or filling out your form.
We Talk, Then We Improve
We check in to find out which enquiries turned into real jobs and what's happening out on the tools — then feed that straight back into your campaign. Clear monthly reporting, but the conversation never waits for month-end.
Obsessive about transparency. Relentless about communication.
You've heard the horror stories — agencies that win your business, then go quiet and let the ads run on autopilot while the invoices keep coming. We built Stella to be the exact opposite: you see everything, you own everything, you actually hear from us — and you're never locked in.
You own everything.
Your Google Ads account, your data, and your leads are all in your name — and they stay with you, even if you ever decide to leave.
No hidden fees. Ever.
Your ad spend goes straight to Google and never passes through us. Your setup and management fees are agreed upfront — no markups, no surprises.
You see every number.
Full access to your account any time, plus a plain-English monthly report showing exactly what your money brought in. No smoke and mirrors.
No lock-in contracts.
Everything is month-to-month. Cancel any time with 30 days' notice. We earn your business every month with results — not paperwork.
We never "set and forget".
Too many agencies land a client, switch the ads on, and relax. Not here. Your campaign is watched and actively worked on every single day — because coasting loses jobs to competitors who keep pushing.
Real back-and-forth, constantly.
We keep talking after you sign up — which calls turned into jobs, what's happening out in the field, what work you want more of. Your on-the-ground knowledge plus our ad data is what makes the campaign sharper every week.
One flat fee. No tiers. No surprises.
Straightforward, competitive pricing that never goes up just because your ad budget does. Same flat fee whether you spend $1,000 or $10,000 a month — and right now, new clients get their first month's management fee free. Every cost is listed below. All prices shown in AUD.
Get your first month free
New clients pay the $300 setup fee and nothing else to us in month one — your $750 management fee and the 10% are both waived. We build the campaign, set up your tracking, launch it and manage it for a full month before you pay us a cent in management fees.
The important detail: your ad spend is separate and is always paid by you directly to Google — it is not part of this offer and is not free. This offer waives our management fee for your first month only. The $300 setup fee still applies. Available to new clients on a first engagement; one per business. We can withdraw or change this offer at any time, but never after you've signed up.
Campaign Setup
Before your ads go live, we build everything from the ground up. Your setup fee covers:
- Getting access to your accounts and platforms — Google Ads, Google Analytics, Google Business Profile, and your website
- Full campaign build — keyword research, ad copy, and location & budget settings
- Conversion tracking for your primary enquiry action (e.g. a form submission or click-to-call), so every lead is measured
- A review call before launch so you know exactly what's going live
This is a fixed one-time fee — separate from your monthly management fee below. Under the current offer this is the only fee you pay us in your first month. If you already have conversion tracking set up, we audit and review it instead of rebuilding it — we still need to confirm it's recording correctly before spending your budget.
That's the whole fee — the same for every client, at every budget. No tiers to climb, no minimum spend, and no jump in price the moment your budget grows. New clients: this is waived entirely for your first month.
- Same price at any budgetSpend $1,000 or $10,000 — the flat fee never changes.
- No minimum spendStart at a budget you're comfortable with and scale when you're ready.
- Everything includedBuild, daily monitoring, ongoing optimisation and reporting.
Why we price it this way: it's common for agencies to raise their management fee as your budget grows — charging more for work that hasn't actually increased. Our workload doesn't change because your budget does, so neither does our flat fee. You scale, and we don't take a bigger slice for it.
Work out your exact monthly cost
Enter your daily ad budget below. We'll instantly show your monthly ad spend, your management fee, and your total monthly investment — completely transparent, no surprises.
Ad spend is paid directly to Google — it never passes through us. Management fee covers campaign build, ongoing optimisation, and monthly reporting. All prices AUD excl. GST. No lock-in contracts.
How many leads do you need to reach your goal?
Enter a few details about your business and we'll estimate how many additional qualified leads you'd need each month to achieve your target return. All amounts in AUD.
On average, how much profit do you keep from each completed job? (After wages, materials and other costs.)
What percentage of enquiries typically become paying customers?
The return you'd like your marketing to generate. 2× means doubling your total monthly spend (ad spend + management fee) in profit.
Estimates are for illustrative purposes only. Actual results depend on your industry, competition, pricing, conversion rates, and campaign performance. All amounts shown are in AUD.
Common questions, straight answers.
Our management fee is free for your first month — that's both the $750 flat fee and the 10% of ad spend. We build your campaign, set up your conversion tracking, launch it and manage it for a full month, and charge you nothing in management fees for that month.
Two things are not free, and we want to be upfront about them:
1. The $300 setup fee still applies. That covers the real work of getting you live — account setup, keyword research, ad copy, campaign build and conversion tracking. If you already have tracking in place, we audit and review it rather than rebuild it, because we still need to confirm it's actually recording correctly before we spend your money.
2. Your ad spend is still your ad spend. It's paid by you directly to Google, in your own account, exactly as it always is. We never touch it and we don't mark it up. Nobody is giving you free advertising — Google still charges for clicks.
So in month one, the only thing you pay us is the $300 setup fee. From month two onward, normal pricing applies: $750 per month plus 10% of your ad spend.
We hear this constantly, and it's usually the same story: the agency wins your business, switches the ads on, then goes quiet while the invoices keep arriving. You can never get a straight answer, and you're locked into a contract while your budget disappears.
Everything about how we work is built against that. You own your Google Ads account and data outright. There's no lock-in — you can leave with 30 days' notice. You see every number, and your ad spend goes straight to Google with no markup from us.
Most importantly, we stay in constant contact instead of vanishing after setup. If we're not earning our fee, you should be able to walk — and you can. We'd rather keep clients by doing genuinely good work than by trapping them in paperwork.
Constantly — that's the entire point of how we work. You'll get a monthly performance report and a call to walk through it, but we don't sit on our hands until month-end. If we spot something in your campaign that needs changing, you hear about it from us.
It goes both ways, too. We'll be asking you questions: which enquiries turned into real jobs, which ones were time-wasters, what type of work you want more of, and what's actually happening out on the tools. You know your trade and your customers better than any ad platform does — that knowledge is what makes the campaign sharper every week.
You can reach us directly whenever you need. No support tickets, no chasing someone who won't call you back.
Simple — we handle the heavy lifting.
After your strategy call, if you're happy to move forward, we'll send through a month-to-month agreement and begin setup.
From there, we'll either create or connect your Google Ads account, so your ad spend stays in your name. We'll also guide you through giving us access to the key platforms we need, such as Google Ads, Google Analytics, your Google Business Profile, your website, and any existing conversion tracking.
Once access is provided, we build your Google Ads campaign. This includes keyword research, search intent targeting, ad copy, location targeting, budget settings, landing page review, and conversion tracking setup.
Before anything goes live, we review the campaign with you so you know what's being advertised, where the traffic is going, and how enquiries will be tracked.
Once approved, we launch — usually within 2–3 business days after your onboarding details and access have been provided.
After launch, we monitor the campaign, make ongoing adjustments, and send you a monthly performance report showing the key numbers: spend, clicks, enquiries, cost per enquiry, and overall campaign performance.
Who you're actually dealing with.
No call centre, no account manager you never hear from again. Here's exactly who we are and what we do.
Stella Acquisitions is an independent Google Ads management agency based in Melbourne, Australia, run by Matthew Warren. We work with trade and service businesses — plumbers, electricians, builders, landscapers, cleaners and similar — helping them advertise on Google to reach people who are actively searching for their service.
We're deliberately small and hands-on. When you work with us, you deal directly with the person managing your account. We build the campaign, monitor it daily, and stay in regular contact with you about what's working and what needs changing. Your Google Ads account is set up in your name, your ad spend goes directly to Google, and there's no lock-in contract.
We're upfront about what we can and can't do. Advertising results depend on your market, your competition, your pricing and how quickly you follow up on enquiries — so we don't make promises about specific numbers of leads or guaranteed returns. What we do commit to is doing the work properly, showing you every number, and telling you the truth about how your campaign is performing.
Independence disclaimer: Stella Acquisitions is an independent Google Ads management agency and is not affiliated with, endorsed by or operated by Google. Google Ads is a trademark of Google LLC.